Newport County FC
NEWPORT COUNTY FC PARTNERS WITH FLOWTE
Newport County FC joins hundreds of other teams working with the Flowte Sport smart stadium solution.
Flowte, the global provider of a ticketing engagement platform for the sports, culture, and leisure industries, has become the official smart stadium technology partner of Newport County FC.
The deal will see Newport County FC use the cloud-based Flowte software to provide a unique experience for fans. The Club will see a betterment of not only ticketing across different channels, but also their CRM and marketing campaigns when using this unified white-label platform. An all-round understanding of who their fans are will result in a better engagement across digital and mobile touchpoints.
“It was important to us to regain control of our own ticketing in order to understand the data we get from our customer. By knowing everything about them, we can build a better relationship. Our’s and Flowte’s visions aligned, we both benefit from a more modern and streamlined platform, where fan engagement, both physically and digitally, is a top priority. Flowte is much more than a ticketing solution. They get how important fan data is to a sports business and their platform is a modern technology building block to supercharge this vision and take us to the next level.”
Newport County FC selected Flowte to replace their current ticketing system in order to:
- Control fan data and personalise the customer journey
- Maximise match day attendance
- Increase volume of tickets sold online
- Enhance the customer experience and delight fans into loyal customers
- Increase the average basket value through bundles combining ticketing and additional services
Flowte is a ticketing engagement platform delivered as ‘software as a service’ (SaaS). It allows live sport professionals to leverage insights from ticketing data in order to create further up-sell opportunities and deliver a better experience at all stages of the customer journey.
Hugh O’Morain, CEO of Flowte commented: “A personalized experience that is more than just selling a ticket is what fans and the clubs are expecting. That was our main goal with Flowte, being able to provide the clubs with a better understanding of what people want, and give them the tools to deliver personalized offers and messages to their fans. But it goes beyond that; for instance, season ticket holders can be offered special bundles combining a discount on their next game as well as hospitality. We’re proud to be partnering with Newport County FC”.
“With the addition of Newport County FC to its growing customer community in the UK, Flowte expands its footprint in the sports world”.
“This is another important milestone in Flowte’s plan to become the number one white label SaaS ticketing engagement platform globally. We are delighted to be Newport County FC’s new Smart Stadium Technology Provider and we look forward to our shared and ongoing success,” said Hugh O’Morain
Flowte is a European technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance audiences’ experience before, during and after live events. Our product, Flowte Sport, is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service. Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, Flowte manages the yearly sales of 50 million tickets and products. Among our clients are the ATP Tour, The PGA Tour, Carlisle United FC, Communiciones FC, Newport County FC, Sothebys and more. A daughter company of the Flowte Holdings Group, Flowte has a local presence in Ireland, the UK, the USA, Spain, Ukraine, and Argentina