Entra a cualquier McDonald's, pide un Quarter Pounder y el cajero invariablemente te preguntará: "¿Quieres papas fritas con eso?" Cada respuesta afirmativa agrega $1 o más a esa venta en particular. Si solo una fracción de los 54 millones de clientes diarios de McDonald's responde que sí a esa pregunta, ¡eso son millones de dólares adicionales todos los días!
La misma estrategia es importante para cualquier negocio. Debe atraer la mayor cantidad de dinero posible de cada persona que lo visita. El problema en esta etapa no es la cuota de mercado sino la cuota de cartera. Aumente el valor en dólares de su venta promedio y aumentará su flujo de efectivo y sus resultados finales con Flowte.
Calculate your "Average Spend Per customer" If you receive 10,000 customers per day and they generate $500,000, your average spend is $50.
The journey includes every interaction a customer has with your business. Flowte handles every touch point.
Combine product offerings to include tickets, merchandise, food and beverage, gaming and customer experience.
How can we modify customers' behaviour in a way that benefits our business. Incentivise activities that drive spend per customer.
Flowte has all the tools to increase customer engagement and to drive loyalty.
Analyse customers' previous purchase data. Derive meaningful insights by layering multiple sources of customer data together.
Growing attendance does not mean you only focus on acquiring ‘new’ patrons. The first part of our plan focused on increasing spend per patron. Let’s assume for a minute we have now successfully implemented all of these strategies. As a result we may, hypothetically, have increased spend per patron from $25 per patron to $32 per patron. That is an increase of $7 dollars per patron. If your stadium capacity is 50,000 people that $7 increase equates to $350,000 per game.
Therefore if we want to increase revenues further, we must now turn our attention to patron frequency. If our average season ticket holder attends 10 games per season, how can we increase that to 13 games per season? If we can do this and retain our $32 spend per patron those extra three attendances can generate an enormous $4.8M purely in additional revenues.
Flowte clients focus on expanding their product offerings to attract a broader base of customers. It needs to appeal to as many target groups as possible.
The key to these additional business operations is that the same system is used for all product offerings organisation wide, rather than having four multiple systems for each part of the business as is usually the case. By doing so the business can gain a far deeper understanding of their customers interests and profile.
Even if you've developed a core group of loyal customers, attracting new clients is crucial for long-term business expansion.
Make sure that your business is continually inviting to potential customers and relevant. You can continue to provide exceptional customer service and grow your business and products thanks to the influx of customers.
You shouldn't limit your business to what you are currently providing. Therefore, in order to appeal to as many target audiences as possible, you need to focus on modifying your current offerings.
Make your current customers your ambassadors by offering them a wider product mix which they can offer to family and friends.
Salons can exhibit hair and beauty shows
Coffee shops can host comedy shows
Stadiums can add a pre game food market
Restaurants can offer kids menu options
Offer family-centric activities
Add post event concerts
Offer stadium tours
Add gaming and VR experiences
A hotel could offer dinner in their restaurant
An airline could upsell inflight food and movies