WREXHAM FC PARTNERS WITH FLOWTE TO CREATE AN UNPARALLELED FAN EXPERIENCE
Wrexham F.C. is Flowte Sport smart stadium solution’s first Welsh customer, marking Flowte entry into the Welsh soccer market
We are proud to announce that the official smart stadium technology partner of Wrexham FC and the Racecourse Ground is now Flowte, the global provider of a ticketing engagement platform for the sports, culture, and leisure industries.
The agreement will see Wrexham FC use the cloud-based Flowte software to deliver a unique and tailored fan experience. The club will benefit from a unified white-label platform to manage not just ticketing across multiple channels, but also CRM and digital marketing, where they will be able to engage with fans across digital and mobile touchpoints, resulting in a 360-degree understanding of their behaviour.
“In today’s world it is vital to give priority to the fan experience, and our relationship with them. Using Flowte we will take back control of our own ticketing and customer data, Flowte is helping us deliver industry-leading fan engagement both in physical and digital form. We choose Flowte because they share our vision, and they get how important fan data is to a sports business. Their platform is modern, and we know it will take us to the next level of fan experience management”
Mark Williams, Managing Director
Wrexham FC sells more than 200,000 tickets annually.
Wrexham FC selected Flowte to replace their incumbent ticketing solution in order to:
- Control fan data and personalise the customer journey
- Maximise match day attendance
- Increase volume of tickets sold online
- Enhance the customer experience and delight fans into loyal customers
- Increase the average basket value through bundles combining ticketing and additional services
Flowte is a ticketing engagement platform delivered as ‘software as a service’ (SaaS). It allows live sport professionals to leverage insights from ticketing data in order to create further up-sell opportunities and deliver a better experience at all stages of the customer journey.
Hugh O’Morain, CEO of Flowte commented: “A more tailored and personalized experience is what fans are looking for, and by partnering with Flowte, this is exactly what clubs will get. We are more than proud to be partnering with Wrexham, and providing them with the tools to take ownership of their customer’s data, getting a better understanding of who they are and what they need in order to make them loyal returning customers”.
“With the addition of Wrexham FC to its growing customer community in the UK, Flowte expands its footprint in the sports world and marks its official entrance into the UK ticketing market”.
“We are delighted that Wrexham FC has selected Flowte as its Smart Stadium Technology Provider and we look forward to our shared success. This is an important milestone in Flowte’s plan to become the number one white label SaaS ticketing engagement platform globally.” said Hugh O’Morain
Flowte is a European technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance audiences’ experience before, during and after live events. Our product, Flowte Sport, is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service. Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, Flowte manages the yearly sales of 50 million tickets and products. Among our clients are the ATP Tour, The PGA Tour, Carlisle United FC, Communiciones FC, Newport County FC, Sothebys and more. A daughter company of the Flowte Holdings Group, Flowte has a local presence in Ireland, the UK, the USA, Spain, Ukraine, and Argentina