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    Carlisle United FC


    Carlisle United FC joins hundreds of other teams working with the Flowte Sport smart stadium solution, marking Flowte entry into the UK soccer market

    Flowte, the global provider of a ticketing engagement platform for the sports, culture, and leisure industries, has become the official smart stadium technology partner of Carlisle United FC.

    This deal will see Carlisle United use the cloud-based Flowte software to deliver an unrivalled fan experience. The club will benefit from a unified white-label platform to manage ticketing across multiple channels, CRM, and digital marketing. Thus gaining a 360-degree understanding of their fans and being able to engage with them across digital and mobile touchpoints.

    “Now more than ever, fans are expecting a certain type of experience. With Flowte we are able to take back control of our own ticketing, data and ultimately the relationship with our fans, which is vital to us. Flowte understands how important data is in the sports business, and their modern platform helps with our vision of delivering an industry leading fan engagement, both in the physical and digital stadiums. They are more than a ticketing platform”.

    Carlisle United FC selected Flowte to replace their current ticketing solution in order to:

    • Control fan data and personalise the customer journey
    • Maximise match day attendance
    • Increase volume of tickets sold online
    • Enhance the customer experience and delight fans into loyal customers
    • Increase the average basket value through bundles combining ticketing and additional services

    Flowte is a ticketing engagement platform delivered as ‘software as a service’ (SaaS). It allows live sport professionals to leverage insights from ticketing data in order to create further up-sell opportunities and deliver a better experience at all stages of the customer journey.

    Hugh O’Morain, CEO of Flowte commented: “This is what Flowte is about; delivering an enhanced and personalized experience for customers, one which goes beyond just ticketing. By using our platform, Carlisle United FC will be able to get an all-round understanding of their fan base and be able to target personalized messages to each fan, making it a personal experience. For example, season ticket holders can be offered special bundles combining a discount on their next game as well as hospitality. We are delighted to provide Carlisle with the necessary tools to take their club to the next level”


    “With the addition of Carlisle United FC to its growing customer community in the UK, Flowte expands its footprint in the sports world and marks its official entrance into the UK ticketing market”.

    “Our debut in the UK market is an important milestone in Flowte’s roadmap to becoming the number one white label SaaS ticketing engagement platform globally. We are delighted that Carlisle United FC has selected Flowte as its Smart Stadium Technology Provider and we look forward to our shared success,” said Hugh O’Morain

    About Flowte

    Flowte is a European technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance audiences’ experience before, during and after live events. Our product, Flowte Sport, is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service. Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, Flowte manages the yearly sales of 50 million tickets and products. Among our clients are the ATP Tour, The PGA Tour, Carlisle United FC, Communiciones FC, Newport County FC, Sothebys and more. A daughter company of the Flowte Holdings Group, Flowte has a local presence in Ireland, the UK, the USA, Spain, Ukraine, and Argentina