Harrogate Town FC
HARROGATE TOWN FC PARTNERS WITH FLOWTE TO CREATE AN UNPARALLELED FAN EXPERIENCE
Club joins hundreds of other teams working with the Flowte Sport smart stadium solution, marking Flowte entry into the UK soccer market
Flowte, the global provider of a ticketing engagement platform for the sports, culture, and leisure industries, has become the official smart stadium technology partner of Harrogate Town FC.
The agreement will see the Club use the cloud-based Flowte software to deliver an unparalleled fan experience. Harrogate Town FC will benefit from a unified white-label platform to manage not just ticketing across multiple channels but also CRM and digital marketing. As a result, the Club will gain a 360-degree understanding of their fans and be able to engage with them across digital and mobile touchpoints.
“We wanted to take back control of our own ticketing, data and ultimately that all-important relationship with our fans. Our vision is to deliver industry-leading fan engagement both in physical and digital stadia. Flowte is much more than a ticketing solution. They get how important fan data is to a sports business and their platform is a modern technology building block to supercharge this vision and take us to the next level of fan experience management.”
Harrogate Town FC selected Flowte to replace their incumbent ticketing solution in order to:
- Control fan data and personalise the customer journey
- Maximise match day attendance
- Increase volume of tickets sold online
- Enhance the customer experience and delight fans into loyal customers
- Increase the average basket value through bundles combining ticketing and additional services
Flowte is a ticketing engagement platform delivered as ‘software as a service’ (SaaS). It allows live sport professionals to leverage insights from ticketing data in order to create further up-sell opportunities and deliver a better experience at all stages of the customer journey.
Hugh O’Morain, CEO of Flowte commented: “Fans are increasingly forcing clubs to deliver a personalised experience that goes beyond ticketing. This is precisely what Flowte is about. Through this partnership the club will have a 360-degree understanding of their fans and be able to deliver personalised offers and messages to their fans. For example, season ticket holders can be offered special bundles combining a discount on their next game as well as hospitality. We’re proud to be providing Harrogate Town FC with the tools to take ownership of their customer data.”
“With the addition of Harrogate Town FC to its growing customer community in the UK, Flowte expands its footprint in the sports world and marks its official entrance into the UK ticketing market”.
“This venture into the UK market is an important milestone in Flowte’s roadmap to become the number one white label SaaS ticketing engagement platform globally. We are delighted that Harrogate Town FC has selected Flowte as its Smart Stadium Technology Provider and we look forward to our shared success,” said Hugh O’Morain
Flowte is a European technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance audiences’ experience before, during and after live events. Our product, Flowte Sport, is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service. Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, Flowte manages the yearly sales of 50 million tickets and products. Among our clients are the ATP Tour, The PGA Tour, Carlisle United FC, Communiciones FC, Newport County FC, Sothebys and more. A daughter company of the Flowte Holdings Group, Flowte has a local presence in Ireland, the UK, the USA, Spain, Ukraine, and Argentina